ACE Market-listed company, PUC Bhd (formerly known as PUC Founder (MSC) Berhad) through its wholly-owned subsidiary, Founder Qube Sdn Bhd (“FQ”), today reiterated its commitment to grow its advertising and media business in Southeast Asia by signing a Memorandum of Understanding (“MoU”) with Advwhere Limited, a leading social media analytics and influencer marketing company, with operations primarily in Hong Kong and Taiwan.
The MoU will see FQ becoming an exclusive business partner that will market Advwhere Limited’s proprietary digital media influencer platform (“Cloudbreakr Technology”) in digital advertising to expand its business reach to more core markets, in particular, Malaysia, Indonesia and Singapore.
Leveraging Cloudbreakr Technology, Advwhere Limited’s intelligent marketing platform and influencer network, FQ will bring its industry expertise to offer effective O2O2O (Offline to Online to Offline) strategies for its established network of brands and marketers. This will enable its clientele to access industry-leading social media analytics and algorithm provided by Cloudbreakr Technology, which is able to match clients’ campaigns to the right influencers to achieve positive results, with monitoring tools incorporated to track progress and sustain momentum.
Cloudbreakr Technology is currently adopting an open and self-service platform which provides opportunities for marketers to easily and freely access its media benchmarking tools. It hosts more than 15,000 trusted media and influencer profiles, across various industries, with outreach covering more than 7 countries in Asia Pacific. The database is not limited to celebrities and key opinion leaders, but also extends to individuals with a significant presence and unique voice, which is able to connect with and influence friends and peers. As such, Cloudbreakr Technology serves as a more inclusive search engine that covers various profile types and wider demographics.
Using its influencer algorithm, marketers can use real-time ranking to view the best performing influencers and identify those with a popular fan base, impactful engagement and interactions based on their targeted demographic. These analytics solutions allow marketers to identify suitable influencers for engagement and also execute cross-country campaigns swiftly and seamlessly.
Group Managing Director and Chief Executive Officer of PUC, Cheong Chia Chou said, “Founder Qube’s network strength and regional expertise in media and advertising makes this MoU a good fit to welcome Cloudbreakr’s entry into the Malaysian market, as well as in Indonesia and Singapore. Cloudbreakr’s offering is a timely proposition to meet the changing needs of brands and marketers today that value impactful digital advertising which translates into measurable results that drive their success.”
Edwin Wong, Founder & CEO of Advwhere Limited said, “We are excited about the market prospects in Malaysia where we see continued demand for digital advertising and flexibility to adopt new approaches. To us, social media is today’s mainstream marketing platform and it is important to capitalize on its potential as consumers now are always online. We are delighted to work with an industry leader such as PUC, as both companies envision to expand businesses in Asia. We also see this collaborative spirit as crucial to help us become a leading media and advertising benchmarking platform and influencer network in the region.”
To ensure a solid database of influencers, Cloudbreakr Technology has a stringent process whereby influencers are carefully curated based on a combination of factors which include engagement rate, number of followers, ability to attract new followers, frequency of posts as well as viral element in content. By marketing influencers, the platform also provides opportunities for social media influencers to widen their reach and engagement opportunities.
Cloudbreakr Technology currently serves over 3,000 registered users and has offered noteworthy campaigns for brands in various markets including cosmetics, food and beverage and property development.