Kuala Lumpur, March 28 – Citrine One Sdn Bhd, a fully local home grown media and marketing communications consultancy firm took home Bronze award for Best Crisis Management Category for its “We Build Your Future” Campaign for Putrajaya Perdana Berhad (PPB) during the prestigious PR Awards 2017 gala dinner and ceremony at Mandarin Orchard, Singapore last Thursday, 23rd March 2017.
Organised by Marketing magazine, the fourth edition PR Awards is a regional awards show dedicated to celebrating the most talented campaigns from the region’s public relations function.
Over 300 finalists and senior communications and public relations professionals from across the region has gathered at the event to recognise the best PR Campaigns in the past year and celebrate the recognitions and achievements of the industry. From one-off stunts to long term programmes, the PR Awards recognises brands that have pushed themselves towards measurable success, through sound and strategic communications.
“I am delighted that we are the Bronze winner. We were against top notch agencies in the region. This win is a win not just for my team but also proves home grown local agencies and local graduates can stand equally tall and better than some multinational agencies.” said Ivlynn Yap, Managing Director, Citrine One.
"We are also grateful for the belief and trust the top management of PPB gave us to manage their contentious issues," she added.
Winners for the Best Crisis Management PR Awards 2017 were chosen based on the PR strategies deployed to protect the organization or brand reputation in terms of public, media and stakeholder profile.
Citrine One which offers its service in public and media relations, communications crisis management, social media PR, and strategic marketing communications services among others was engaged in March 2016 to assist with PPB’s public perception issues.
PPB’s Group Managing Director, Datuk Rosman Abdullah commented, “Citrine One was engaged to manage our Group’s reputation which was very much compromised in the digital and social media sphere. Their Crisis Communications and Social Media PR Strategy has put us back on positive traction.”
He added, “Citrine One was very hands-on in their approach, working closely with our team at all levels, all the way to the top management, providing fruitful advice and consultancy. Citrine One has been a great help and we very much appreciate their professionalism and commitment in ensuring we achieved the desired outcomes.”