Kuala Lumpur, May 4 - Salam Standard has launched a unique Premium Hotel Classification scheme for Muslim-friendly accommodations. This industry-leading initiative aims to improve quality standards and transparency for Muslim travelers and boost the global visibility of accommodation that meets this demographic’s faith-based needs.
The Salam Standard Premium Hotel Classification system, launched recently by Malaysia’s Minister of Tourism & Culture, Datuk Seri Mohamed Nazri bin Tan Sri Abdul Aziz, will ensure accommodation is assessed and rated in a fair and objective way.
Properties or hotel groups will be subject to rigorous checks to ensure they meet the required criteria, with audits conducted by a highly-qualified committee of Islamic tourism experts, including Salam Standard representatives.
“The Salam Standard Premium Hotel Classification system sets new standards for Muslim-friendly accommodation across the globe,” said Salam Standard co-founder and CEO Faeez Fadhlillah. “It cements Salam Standard’s position as the number one go-to resource for Muslim travelers seeking accommodation that is sensitive to their faith-based needs, providing them with complete clarity and assurance on the facilities and services provided.”
Any licensed accommodation provider can apply online for Salam Standard Premium Hotel Classification. Once their application is reviewed and accepted, the expert committee will conduct an audit of the property/properties. The committee will reserve the right to reject applications if they do not meet the minimum criteria.
The Salam Standard Premium Hotel Classification scheme rates hotels according to four tiers – Bronze, Silver, Gold and Platinum – considering the number and standard of Muslim-friendly facilities and services they offer.
For example, at Bronze-rated properties all rooms have a shower and toilet or bathtub and toilet and a prayer mat and praying directions (Qibla/Kibblat), or they are available on request, whereas Platinum-rated accommodation offers several additional benefits, including halal food that is certified by a recognized body, while the entire premises is alcohol free.
This four-tier system will simplify the user experience for travelers searching for Muslim-friendly accommodation on Salam Standard or booking it online with sister company, Tripfez, providing them with clear guidelines on what is offered, safe in the knowledge that it has been checked and audited.
The committee will also conduct ongoing inspections of properties awarded Salam Standard Premium Hotel Classification to ensure standards are upheld.