Naiise, one of Singapore’s leading omnichannel design and lifestyle retailers, has launched its first overseas venture in Malaysia. This reflects the retailer’s ambition to become a global retail player since it first began operations as a bootstrapped startup in January 2013.
Founded in the belief that design adds value to people’s lives, Naiise aims to debunk misconceptions that design is expensive and high-brow and, instead, make good design accessible and relevant to more people through its curated product offerings and customer touchpoints.
Naiise Malaysia has launched a dedicated e-Commerce platform for the Malaysian market (www.naiise.com.my) with 50 brands onboard, of which more than 30% are homegrown Malaysian designers and makers.
By end-2017, Naiise Malaysia foresees the number of brands on its platform to reach 300, with 50% being local brands. Tan Wen Dee, Managing Director of Naiise Malaysia, says, “Malaysia is one of the top five overseas markets currently purchasing from Naiise Singapore. With our expansion into Malaysia, we can further curate our products to fit the local demand as well as provide consumers with cheaper and faster shipping options, supported by a local team and fulfilment warehouse in Malaysia.”
Naiise’s guiding principles remain unchanged across the border - it aspires to be the leading platform in Malaysia for local designers and makers to tap into larger consumer markets at home and abroad. Naiise Malaysia is also committed to educating consumers about the value of good design, and why supporting local brands can play a pivotal role in growing the Malaysian design industry.
Naiise Malaysia will carry brands and products that span a wide range of categories including home decor and furniture, art and prints, stationery, fashion, beauty and grooming, artisanal food and local souvenirs. It will also introduce workshops in Q3 2017, and launch the kids and literature categories by year-end.
To celebrate the pioneering batch of homegrown brands on its platform, Naiise Malaysia is proud to feature Mad3 Studio, a studio that creates contemporary furniture using traditional artwork; Repleat, a fashion label that creates handcrafted origami polypropylene bags and clutches; and The Great Indoors, a brand that celebrates their Malaysian roots through their old-meet-new products.
Image credit: Mad3 Studio, The Great Indoors, Repleat
The Naiise Malaysia headquarters and fulfilment warehouse is located in Kuala Lumpur, allowing the retailer to offer nationwide shipping, with free shipping available from RM99 and above, as well as a 7-day return period. The retailer also guarantees originality and quality on all products sold through its platform, with a 30-day return policy for defective goods and a no-questions-asked return policy on counterfeit or unoriginal designs.
Naiise Malaysia will be working with BInfinite, Tune Insurance, and PLUSMiles to help promote the Naiise brand to more Malaysians. Naiise Malaysia is also partnering Hotel Stripes Kuala Lumpur to give away a free luxury 3D2N hotel stay to one lucky winner who subscribes to the Naiise Malaysia newsletter by 11 June 2017. (See Appendix B for pre-launch promotions.)
Dennis Tay, founder of Naiise, says, “It has always been our dream to help our designers access larger markets through our platform. By taking our first step in going global, we are expanding our reach to millions of consumers who believe in good design and we envision a platform where designers from all over the world can collaborate and inject truly original and unique products to a consumer market that is often saturated with the same few brands. At the same time, we also remain committed to supporting local designers and makers in each of the markets we operate in, in celebration of creativity, entrepreneurship and the unique culture and heritage that local design products can offer.”
Similar to Naiise Singapore, Naiise Malaysia will adopt an omnichannel retail strategy, with both online and offline retail channels headquartered in Kuala Lumpur. Its debut concept store is targeted to open by Q3 2017 in a 4,000 sqf space incorporating a retail area, workshop studio as well as a cafe. It will be launched at a closed-door launch event and a separate press release will follow.